‘To passionately create ingenious applications that empower everyone to quickly create multimedia communication experiences that completely amaze.’
Let's talk Hollywood for a moment. Star Wars. Jurassic Park. Toy Story. The Phantom Menace. These movies have married genius designers with outrageous computing power and the results have people walking out of theaters muttering in disbelief, "how the hell did they do that?" What about television. From Letterman's acrobatic 'Top 10 List' zipping across the screen to the opening logo of your favorite newscast, 3D rendering and animation is now considered an entertainment staple. There is no doubt that 3D effects capture, hold, and mesmerize audiences of all types, but most of us do not have George Lucas on our payroll. Still, the dream of adding 3D and big screen multimedia effects to our personal masterpieces lives on.