The authority in color management, Pantone, announced for the first time ever, two colors are the Colors of the Year for 2016. Every year, the Pantone color announces its color of the year, which highlights the next year of design. This year’s choice to crown not one, but two colors was a deliberate decision based on the fashion industry’s shift in gender expression, which has impacted color trends throughout other design areas.
Pantone Color Institute’s Executive Director, Leatrice Eiseman, had this to say about the decision, “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” 
Rose Quartz is described as persuasive yet gentle that expresses both compassion and a sense of composure. On the other hands, Serenity compliments it as it invokes feelings of respite and relaxation. Appealing in many finishes (matte, metallic, glossy, etc.) this combo joins seamlessly with other mid-tones – including purples, greens, rich browns, yellows and more.
This choice is a departure from Pantone’s 2015 Color of the Year, Marsala. This year predecessor was a bold, rich red-brown hue, which inspired more natural tones. Pantone explained this year’s deviation from year’s past stating, “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.” 
Pantone Universe: Bring Pantone Colors into Your Everyday
Don’t wait for your favorite stores to start carrying items in Pantone’s signature colors. Our Pantone Universe store has lots of lifestyle products you can explore based on many of Pantone’s innovative colors. Are you looking for a unique gift for someone special? Pantone Universe is a great place to find the perfect present that is different and still practical.
Create your own coffee mug set with some of your favorite Pantone colors! Or nab one of our colorful thermo cups for the designer on the go. There are so many bright ideas to liven up your everyday color inspiration. Now is your chance to get products that express the color and mood of a generation!
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